The print advert was inspired by the idea of creating a visually stunning surreal image that would grab audience attention immediately. The concept started with the question ‘What if…?’. After 30 minutes passed, I came up with 93 absurd ideas (what if we vomit seeds, what if the fingers and tooth switch place. and that’s an eww for me too).
The next step was trying to think of any brand product that would fit in the particular ideas. “What if our mouth is stretchable” was the winner for me because the reason that it would make pretty bizarre visual and at the same time suitable for the brand product and personality.